Windermere Real Estate has officially launched a new branding campaign on the heels of the company’s 品牌刷新 that was completed in 2018. “所有 in, for you”的宣传活动是将温德米尔品牌重新焕发活力的下一步，悦博体育通过宣传该公司独特的“为什么”。

Told, in part, through stories generated by actual Windermere agents, the “所有 in, for you” campaign sets out to illustrate Windermere’s unique culture, and what has drawn both agents and clients to it for nearly 50 years.

https://www.youtube.com/watch?v=EVNo5NhLQi4

Windermere总裁OB Jacobi说：“悦博体育很幸运能拥有一个拥有如此丰富遗产的品牌，但悦博体育必须继续创新并向前推进。” “悦博体育去年做的品牌更新是Windermere品牌故事的一部分； 第二部分是让悦博体育的故事栩栩如生，向客户展示悦博体育是如何为他们‘全力以赴’的。”

Development of the “所有 in, for you” campaign was led by Windermere Vice President of Marketing, Julie Dey, and Portland, OR-based global design firm, Ziba 设计, whose clients include companies, such as FedEx, P&G, Adidas, REI, and Intel. Ziba悦博体育通过与Windermere代理商、特许经营所有者和员工进行访谈和焦点小组讨论，开始了为期一年的过程。 他们还采访了过去的买家和卖家，以更好地了解与温德米尔经纪人合作的体验。

“We needed to speak directly with consumers to understand what people want, where real estate is headed, and the differentiated value that Windermere agents provide,” said Rob Wees, Creative Director at Ziba, adding, “Real estate is an infrequent, emotional, and complicated process. 每一次经历都是如此不同。”

“In an era of technology and convenience, we wanted to show the public the real value of working with a Windermere agent—one that shows how compassion, expertise, advocacy and an over-commitment to service can help people through an incredibly important moment in their lives,” said Wees.

Components of the “所有 in, for you” campaign include 电视, print, digital marketing, out-of-home advertising, and partnerships with key media companies to create unique content opportunities. To kick-off the campaign, 电视广告 will begin running March 21 in the Seattle market.

“虽然一些房地产公司讲的基本上是一个关于1和0的技术故事，但悦博体育的故事更多的是关于将人类与他们的梦想联系起来。 这是一个悦博体育迫不及待想要讲述的故事。”

https://www.youtube.com/watch?v=BEfSY5DrYJU