任何曾经买卖过房屋的人都可能意识到，合理的定价是成功交易中最关键但又无形的因素之一。 Pricing isn’t 总是 a matter of logic, mathematics or what the seller “needs” to net but a combination of these and many other factors which can vary greatly from day to day.

One fact that never varies is that the eventual selling price is 总是 what the buyer is willing to pay and what the seller is willing to accept. 一旦交易被记录下来，这个价格就成为了一个可比性，所有其他类似的房产将在大约6个月左右的时间里进行衡量。 最近的销售价格也是帮助启动定价策略过程的宝贵资源。

市场时间也是非常重要的考虑因素。 Properties sold within the average market time for your area are considered “well priced” while those taking much longer to sell warrant a serious re-evaluation. If “condition” factors, i.e., décor, color scheme or other fixable situations need re-doing, DO THEM! 价格可能不是问题，问题是展示！ 然而，一些卖方无法控制的因素，如道路噪音过大、视野不佳等，可能需要降价，即使附近没有这些问题的类似物业卖得更高。 After all, no matter what the seller’s opinion of his or her home’s price is, there can be no sale until a buyer willing to pay a price acceptable to the seller materializes!

Originally posted on Anna Novikoff's 博客.